Watch Out - Take note of what it is you are buying!

Did you know that supermarkets invent places and farms to trick shoppers into buying premium food - yes indeed they do!

Supermarkets use a vast range of tactics to lure us into buying their products.

Some brands use entirely invented places to evoke a sense of homeliness and wholesomeness, while others use ambiguous, meaningless language such as 'hearty' and 'rich' designed to baffle.

• M&S Lochmuir Salmon
  The place 'Lochmuir' doesn't actually exist, instead fish comes from farms across Scotland.
• M&S Oakham chicken
  Not from a farm in Oakham, Rutland, but from farms across East Anglia, Scotland and Northern Ireland.
• Tesco Willow Farm chicken
  Willow Farm does exist, according to the supermarket, but it still gets its chicken for this range from barns all over the country.
• Quaker Oats Oat so Simple Raspberry and Pomegranate flavour porridge
  Contains no raspberry or pomegranate, only flavourings.
• Homepride Beef in Ale cooking sauce
  Billed as 'rich and hearty' but actually contains no beef stock and only 4 per cent ale.
• Covent Garden Wild Mushroom soup
  Contains only 0.6 per cent dried wild mushrooms, but 18 per cent normal mushrooms
• Tesco Mango & Passion Fruit Smoothie
  Contains 47 per cent apple juice, 23 per cent mango purée, and 4 per cent passion fruit purée.

Read more: http://www.dailymail.co.uk/news/article-2100863/Revealed-How-supermarkets-invent-places-farms-trick-shoppers-buying-goods.html#ixzz1njh1vqIi