Timmy's got a new blend and people are liking it!

I am what some would call a “coffee snob”! I know a little too much about the subject and indulge in coffee as though it is a fine vintage. In fact, I am likely the first to argue that coffee can be appreciated the same way we appreciate wine – the aroma, the colour, the legs and the origin all influence the body, thickness, flavour and delectability of coffee. I love coffee! So when I learned that Tim Horton’s recently launched a new blend of café I was intrigued, sceptical, but intrigued nonetheless!  

 

There is a spectrum of coffee drinkers in Canadian society.  At the far left are the Tim Horton’s coffee drinkers.  Those that drink it – Love it! Timmy’s has a cult of followers that will drinking nothing else.  All they need is a “Double Double” and they are on their way. Tim Horton’s customers have been described by some as  “blue collar” or “proletariat”. In some ways, this description is very accurate.  Their existing blend – which I believe is dark and nutty.  The biggest change that Tim Horton’s has made to their coffee in years has been the size of their cups. Other than this – their coffee has been the same since forever.

 

On the other end of the coffee spectrum are the Starbucks lovers – the “bourgeois” of the coffee drinkers in society. These elitists want to pay more, so that they can pronounce the size of their coffee cup on French – Grande this and Venti that! In fact, this group of snobs spend a little too much time perfecting their choice of coffee ie. “Ill have a Venti an extra hot half sweet, half soy, mocha frap with a shot of caramel with extra foam and a some cinnamon”.

 

As for me, I dislike Tim Horton’s – it often tastes burnt and is rather watery for my liking. Let’s move on to condiments. I would argue BUT FOR  the 25% crème that is added to my double double, Tim Horton’s coffee would be undrinkable. Despite more strong and biased opinions about Timmy’s coffee, I am super excited to try this new blend. I have a feeling this blend will bridge the divide and breed a new middleclass amongst the coffee drinkers in Canadian society. Stay tuned to see what I have to say about my experience. I am praying it is nothing like my recent McDonald’s experience which was a total disappointment (those that think that McDonald’s coffee is good are delusional and will be dealt with by me at a later point)

 

 

DISCLAIMER:  I understand that I will have divided society with this article and am prepared for the consequences.

 

 

Tim Hortons’ first new coffee blend since 1964 “actually tastes like coffee”

(Image: Tim Hortons/Facebook)

After half a century pouring the same old brew, Timmies is branching out with a brand-new blend. The darker, bolder roast, made with 100% Arabica beans, makes its Canadian debut on November 4 in London, Ontario—i.e. the country’s default test market. If the brew plays well there, it could be coming to Toronto as well. So far, reports are positive, if not enthusiastic. “It actually tastes like coffee,” said one reporter who tasted the blend. We suppose that’s a start. [Toronto Star]